These days, everyone has a business. Us included…
An important piece of the business puzzle is figuring out how to stand out from the crowd. Differentiating your products or services from the others in your space is a good place to start.
You can use an AI chatbot like ChatGPT, Claude, Copilot, or Gemini to help you with this.
Use this prompt template as a guide -
I have a small business that sells - {description of product or service that you sell}
How can we differentiate our product/service from others in the market?
We would like to do this in a way that is respectful to competitors and persuasive for our prospective customers
Please ask us clarifying questions instead of assuming information
Now, add the description of your product/service and see what you get back. Do it multiple times, even if you get a useful response the first time. You may end up with more than one new marketing idea.