---
title: "AI Quick Tips 368: What is Microsoft Frontier Company?"
description: Microsoft Frontier Company aims to revolutionize AI with a $2.5B investment and a focus on intelligence and trust, led by industry expert Rodrigo Kede Lima.
---

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# [AI Quick Tips 368: What is Microsoft Frontier Company?](https://thoughtsbrewing.com/blog/ai-quick-tips-368-what-is-microsoft-frontier-company)

 Written by [Damien Griffin](https://thoughtsbrewing.com/blog/author/damien) | Aug 20, 2026, 5:45:00 PM

Good question, nobody

Apparently, Microsoft is investing $2.5B and 6,000 “industry and engineering experts” into this new company to work with their customers to design, innovate, deploy, and continuously improve AI systems at scale.

They are focusing on Intelligence + Trust. The new company’s president is Rodrigo Kede Lima (30 years of experience, led enterprise-wide transformations as a sales leader in the Americas and Asia)

I looked through their announcement post and the company site ([https://www.microsoft.com/en-us/frontier-company](https://www.microsoft.com/en-us/frontier-company)). It looks like standard Microsoft everything. Not sure how this differs

Take a look and let me know what I am missing.

 

[View full post](https://thoughtsbrewing.com/blog/ai-quick-tips-368-what-is-microsoft-frontier-company)

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