---
title: "BizTech Q&A 82: Time for a new logo?"
description: Using AI tools like Google Gemini and ChatGPT, learn how to create a new logo that aligns with your organization's mission, vision, and values.
image: https://thoughtsbrewing.com/hubfs/BizTech%20Q%26A%20(1).png
---

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# BizTech Q&A 82: Time for a new logo?

 April 26, 2026

![Picture of Damien Griffin](https://app.hubspot.com/settings/avatar/20cb51297a34e5d5d7c3362ec1fae755) [Damien Griffin](https://thoughtsbrewing.com/blog/author/damien)

![BizTech Q&A](https://thoughtsbrewing.com/hubfs/BizTech%20Q%26A%20(1).png)

*Answering your questions about business and technology*

### Question

*Can we use AI tools to help us create a refresh of our current logo to better suit our organization’s mission, vision, and values?  
~ Duane*

### Answer

Hi Duane,

Yes and you’ve already mentioned almost everything that you’ll need.

 

#### You will need -

- - Your current logo
    - Your organization’s mission, vision, and values
    - A list of reasons why you feel like your current logo doesn’t align with the mission, vision and values
    - A list of aspects of your current logo that you’d like to keep
    - A description of specific things that you’d like to see in a new logo

 

From here, choose an AI chatbot that has image models that can also reason/think (i.e. [Google Gemini](https://youtube.com/playlist?list=PLQlobTKyUpCwUcGsSwtCE-NcePoegsAfM&si=z57EcGSC-Nvyq0AD), [ChatGPT](https://youtube.com/playlist?list=PLQlobTKyUpCyX9BTamETPIYO924_99mr8&si=1hJUKXbmrcUcAIva), etc.)

Go to whichever chatbot you have chosen. Let’s say you picked Gemini, you’d go to [gemini.google.com](http://gemini.google.com).

Now take everything that you’ve gathered and turn it into a prompt so that the model knows what it is doing and has enough context to perform the task(s).

 

#### For example -

> *You are an expert graphic designer that specializes in creating on-brand logos for small businesses. Your task is to review the information that I will provide and use it to create a clean modern logo that aligns with our organization and its mission, vision, and values.*
> 
> *Our current logo is attached.*
> 
> *Our mission, vision, and values are \[attached or listed below\]*
> 
> *We do not feel that our current logo aligns with our mission, vision, and values because \[list reasons\]*
> 
> *We would like to keep the following aspects of our current logo \[list them\]*
> 
> *Here is a description of what we would like to see in a new logo \[list\]*
> 
> *Ask questions to gather any missing context or clarify anything listed.*
> 
> *Output a logo in this format \[format type i.e. svg, png, jpg, etc.\]*

 

 Now see what it comes back with and accept it as-is, prompt the chatbot to try again, or download it from the chatbot and edit it yourself.

Hope that helps.

~ Damien

![Writing Style Guide Template Page Icon](https://thoughtsbrewing.com/hs-fs/hubfs/Writing%20Style%20Guide%20Template%20Page%20Icon.png?width=600&height=496&name=Writing%20Style%20Guide%20Template%20Page%20Icon.png)

## Don't want to start from scratch?

We have a Writing Style Guide Template to get you started.

[Grab the Template →](https://thoughtsbrewing.com/en-us/writing-style-guide-template)

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