Thoughts Brewing Blog

BizTech Q&A 85: Perplexed by Perplexity?

Written by Damien Griffin | May 17, 2026 10:45:00 AM

Answering your questions about business and technology

Question

Why can’t I do certain things in Perplexity anymore?  I used to be able to do everything.

~ L. B.

Answer

Hi L. B.,

It depends on which things you used to be able to do.

More than likely it is one of two things -

    1. They got rid of the feature
      1. The tools are changing all the time
    2. (more likely) They added a new Max plan and put some popular features behind a new paywall


If it’s #2, we feel your pain. We’ve had Perplexity Pro for a while and one day we weren’t able to use certain models, and were locked out of new features.


You can tell with certain things because they will now have a little “Max” next to them (and a lock).

Like this →

 

Or these →  

 

Here is more information about their different plans - https://www.perplexity.ai/help-center/en/articles/11187416-which-perplexity-subscription-plan-is-right-for-you

In case you just want the pricing, the Max plan is $200/month or $2000/year.

 

Hope that helps

~ Damien