Ready for the fifth set of marketing buzzwords?
Terms to Know:
- Engagement Rate:
Measures interaction with your content (likes, comments, shares) relative to your audience size. It’s a key social media metric.
- UGC (User-Generated Content):
Content created by your customers or followers, like reviews or social media posts. Sharing UGC builds trust and community.
- Funnel:
Represents the customer journey, from awareness to purchase. Marketers aim to move users through each funnel stage efficiently.
- ROI (Return on Investment):
Measures the profitability of a marketing effort by comparing its revenue against its cost.
- Social Proof:
The phenomenon where people follow the actions of others. Positive reviews and testimonials are powerful social proof.
Apply these to impress your team—or, better yet, drive results.