Written by Danielle Price Griffin | Mar 19, 2025 4:30:00 PM
Looking to grow your brand’s visibility? Partnering with influencers can amplify your voice and introduce your products to new audiences.
Here’s how to do it right:
- Set Clear Goals: Decide whether you’re aiming for more followers, engagement, or direct sales.
- Start Small with Micro-Influencers: These creators (5K–50K followers) have a niche, engaged audiences, and are more affordable (see Marketing Quick Tips 28 on using social proof).
- Collaborate Authentically: Let influencers showcase your product in their own unique voice—it’s more genuine and effective.
The right influencer can help your brand feel personal and relatable while reaching new heights.