Marketing Quick Tips 34: Decode Marketing Buzzwords - Part VI

Here are five new marketing terms to master:

1. Freemium: Offering basic services for free while charging for premium features (think Spotify).
2. Drip Campaign: Automated emails or other types of content sent at scheduled intervals, nurturing leads over time.
3. Playbook: A playbook is a strategic document or guide that outlines repeatable processes, tactics, and best practices for achieving specific goals. Think of it as a recipe or manual for success in a particular area.
4. Alt Text: Descriptions for images on websites, improving accessibility and SEO.
5. Heatmap: Visual data showing where users interact most on your webpage.

Learn these terms to elevate your marketing game!