Marketing Quick Tips 4: Implement A/B Testing for Content

Not sure whether your audience prefers funny memes or heartfelt quotes? Try A/B testing.

Create two versions of a post that are identical except for one variable. 

How do you do this?

1. Use the same text but test two different images. 
2. Publish both to a small, similar audience and compare results. 
3. Look at metrics like engagement, clicks, or shares to determine the winner.

Once you’ve identified what resonates, scale the winning post to your larger audience. This method takes the guesswork out of content creation, ensuring you’re putting your best material forward every time.

Pro tip: Keep a record of your tests. Over time, you’ll build a playbook of what works best for your unique audience.