Marketing Quick Tips 46: Sell Directly Through Social Media

Social media isn’t just for engagement; it’s a powerful sales channel. 

Platforms like Instagram, Facebook, and TikTok now offer built-in shopping features that let customers buy directly from your posts and live streams.

How to make the most of social commerce:

• Use shoppable posts – Tag products in your images and videos so users can purchase instantly.
• Host live shopping events – Engage with your audience in real-time while showcasing products.
• Optimize for mobile – Most social shopping happens on phones, so ensure seamless navigation.

Social media is evolving into a marketplace—make sure your brand is ready! (See Marketing Quick Tip #8 for short-form video strategies.)