Marketing speak can get overwhelming fast.
Here’s your latest round of simplified buzzwords.
- Phygital - A hybrid of physical and digital experiences.
Example: In-store kiosks let customers browse online inventory.
- Hyper-Personalization - Using AI and real-time data to deliver laser-targeted messages.
Try it: Dynamic product recommendations on your homepage.
- Zero-Click Searches - When users get answers straight from the search results, no clicks needed.
Tip: Use clear, structured FAQs and schema markup.
- Owned Media - Any digital asset your brand controls—website, email list, blog.
Reminder: Prioritize this over chasing algorithm updates.
- Lead Scoring - Assigning value to leads based on their actions (like clicks or downloads).
Tool: HubSpot or Zoho CRM can automate this.
Learning the lingo helps you navigate strategies and tools more confidently. Keep building that vocabulary!