---
title: Social Media Marketing 101
description: Learn the essentials of social media marketing, including platform-specific strategies to effectively engage your target audience and maximize your marketing efforts.
---

[Thoughts Brewing Blog](https://thoughtsbrewing.com/blog)

# [Social Media Marketing 101](https://thoughtsbrewing.com/blog/social-media-marketing-101)

 Written by [Damien Griffin](https://thoughtsbrewing.com/blog/author/damien) | Sep 27, 2024, 5:30:00 PM

There’s a lot to marketing and there’s a lot to social media.  Naturally, there is a lot to social media marketing. 

This post will provide general information about social media marketing and also platform-specific information that can help you decide where to showcase your products and services to create the most interest

### General Information

- Regardless of all of the algorithm talk, all social media platforms want the same things 
    - Get people to use their platform
    - Keep people on the platform for as long as possible
- Most platforms make their money from ads.  The longer they can keep someone on their platform, the more ads they can show them
- Organic traffic - people consume things that you publish for free
- Paid ads - people consume things that you pay to publish
- Hybrid - Combination of organic and paid
- Social media marketing strategy is more important than the platform 
    - Part of your strategy should be to use platforms where your avatars are present and active
- Blindly choosing a platform where your prospects aren’t spending time will waste your time and money

### Facebook

- More than 3 billion users
- Preferred by Generation X and baby boomers
- Most users are over 25 years old
- Most users are not there to buy anything 
    - They are there to connect with friends and family
- Allows you to set up a Facebook business page
- Allows you to set up a Facebook ads account 
    - Worth doing even if you have no intention of running ads because you will be able to run analytics

### Instagram

- More than 1 billion users
- Most users are under 35 years old
- Ads are managed through Facebook Ads Manager (need a Facebook account)
- Declared themselves as a “video application” (used to be a photo application) 
    - If you use this platform, make sure that your strategy is heavily focused on video since they will be shown to more people

### YouTube

- More than 2.5 billion users
- The dominant video platform in the world
- The second-largest search engine in the world
- Video thumbnail and title are the most important things 
    - Content and quality of the video won’t matter if nobody clicks on it
- Be prepared to play the long game 
    - May take weeks, months, or years to build a large enough audience to consistently generate quality leads

### LinkedIn

- Business-to-business platform
- Completely fill out your profile for the most reach 
    - Headshot, description, work history, etc.
- Use articles (long form) and posts (short form) for content marketing

### Twitter (X)

- Half of their users are 25 - 34
- 2nd largest group of users on the platform are up to 50 years old
- Hashtags are much more important than other platforms
- Research tactics used by businesses that use the platform well - Starbucks, Playstation, Whole Foods, Jet Blue, etc.

### Tik Tok

- Most users are between the ages of 10 and 30
- Only 10% of users are over 50
- Short-form vertical videos
- Biggest categories are entertainment, dance, pranks, and fitness (subject to change)

[View full post](https://thoughtsbrewing.com/blog/social-media-marketing-101)

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