Eugene Schwartz is a legendary direct-response advertiser.  If you do anything with marketing, advertising, copywriting, etc., you are probably using one of his strategies or tactics.  

Why is it that more often than not, when we are given good advice from someone who has more knowledge, expertise, and/or experience in the area than we do, we don’t follow said advice? This has been heavy on my mind for the past few days, and I am putting this out there in...

Edward de Bono (Six Thinking Hats, Lateral Thinking, so many other books) was brilliant and creative.  If you don’t know who he is then I recommend looking him up.  Any introduction that I would put together won’t do him justice.

Choices. There appear to be many kinds of choices - Good choices. Bad choices. No choices. But are there really different kinds?

Cause why not?

Mark Manson is a self-help author who has written multiple best-selling books.  I’ve gotten a massive amount of useful information from him over the years, and I’d like to share some of it with you today. 

Do we even have our own thoughts anymore?  Or do we spend too much time consuming and not enough time thinking? In a sense, becoming thought zombies.