You quit your job. You started the business. You did the market research. You identified your avatar. You created your product. Now, all you have to do is sit back and collect your millions.
Why isn’t anyone buying? Seriously, like nobody…
The following list will hopefully help you out by showing you the most common reasons why people don’t buy (and what you can do about it. Enjoy.
- They don’t know that you exist
- This is arguably the most common reason
- You got so excited when you brought your product to market that you forgot that nobody is looking for it
- What can you do about it - go to wherever your avatar spends their time and actively market your product(s) in a way that they will pay attention to and want to know more about. I promise you that you are not marketing enough
- They don’t trust your brand
- Everyone has a business these days and everyone is pushing their products
- Your prospects don’t have a reason to trust your brand (yet)
- What can you do about it - create content to show your authority in the space. It doesn’t hurt to show some social proof as well (people who like, use, and praise your products)
- They don’t like you
- There can be many reasons for this, and it can be a tough pill to swallow, but it happens
- This doesn’t necessarily mean that they dislike you (they may feel neutral towards you)
- What can you do about it - Be authentic and relatable with your content and interactions. Use storytelling. A lot. Be polarizing in a way that attracts your audience and repels those that will never buy from you
- They don’t trust themselves
- Everything that you say makes sense for everyone else, but they feel like they are the exception (everyone thinks that they are the exception…)
- What can you do about it - Provide examples of how your products work for others. Use the same words to describe the problem that the person would use themselves (this is where talking to members of the same avatar group comes in handy)
- They don’t value your product as much as you do
- There is likely a difference between the market value of what you are selling and your perceived value of it
- What you can do about it - Ensure that you are asking for less than your prospect’s perceived value of whatever you are selling. Find out what that is by asking how much it is costing them not to have it
- They don’t want what you are selling
- People buy what they want. Not necessarily what they need
- What you can do about it - If you determine that a large number of your prospects genuinely do not want what you offer, you are targeting the wrong avatar. Change your avatar to a group that does want what you offer
There are more potential reasons why people may not buy, but if you can overcome everything on this list and reach a large enough number of people, you’ll be in a really good position. Then the market will shift and you have to start over.
Welcome to business.