Continuing the discussion from the last post, once you have your market’s demographic data, the next logical step is to gather psychographic data.
Psychographic data is more about their behaviors, interests, and opinions.
This is usually more difficult to figure out than something like age (demographic data). If there is an art and a science to marketing, psychographic information is more on the art side of things. Still useful though and worth the effort.
Here is a prompt to get moving -
You are a marketing expert
What are some questions to determine psychographic information for a customer avatar?
I changed it up from the last post just to show a different type of output. You can also use the same prompt from last time and just change "demographic" to "psychographic".
Here is the response that I got from ChatGPT with the prompt shown above -