Book Brew 113: You’re Not a One-Person Show (And You Shouldn’t Be)

Ever feel like you’re running a circus, except you’re the juggler, the acrobat, and the guy selling popcorn? Being a business owner often means wearing every hat, but at what cost?

Spoiler: It’s costing you more than you think.

In Book Brew 99, I explore the importance of delegation. The reality is that trying to do it all leads to burnout, bottlenecks (not to be confused with turtlenecks), and missed opportunities. But before you start looking for clones of yourself, there’s a better solution: AI-powered delegation.

Let’s dive into how AI can take some of that weight off your shoulders so you can focus on what truly matters—growing your business and, you know, having a life.

Automate the Repetitive Stuff

Spending hours moving data between tools, tracking invoices, or sending the same email responses? AI can automate these soul-sucking tasks so you can work on things that actually need your expertise.

• Use Zapier to connect your apps and automate workflows, like logging emails into your CRM or posting social updates automatically.
• QuickBooks AI takes care of bookkeeping, tracking expenses, and generating financial reports—no more drowning in spreadsheets.

Ditch the Blank Page Struggle: AI for Content Creation

Marketing is essential, but let’s be real—writing blog posts, emails, and social media updates takes forever.

Enter AI content generation.

• ChatGPT and Gemini can generate blog ideas, refine your messaging, and even draft full-length articles, helping you scale content production without losing your voice.

Let AI Handle Customer Conversations

Customer support can eat up hours of your day, especially if you’re handling repetitive questions. Instead of manually answering the same FAQs, let AI step in.

• Intercom and Drift provide AI-powered chatbots that answer customer inquiries in real time, qualify leads, and even schedule meetings, without you lifting a finger.

We dive a little deeper into this in Book Brew 110.

Stop Playing Calendar Tetris

I mean, I’m all for a good game of Tetris, but when scheduling meetings feels like a full-time job, you’re doing it wrong. AI scheduling assistants can handle the back-and-forth, making your calendar work for you, not against you.

• Microsoft Copilot organizes your schedule, suggests meeting times, and helps optimize your workday.
• Gemini AI offers smart email drafting and priority sorting, making inbox overload a thing of the past.

The Big Picture: You’re Still in Control—Just Smarter

AI isn’t about replacing you; it’s about freeing you. By automating the mundane, you create more space for the work that only you can do - strategizing, innovating, and scaling your business.

So, instead of wearing every hat, think of AI as your backstage crew, making sure everything runs smoothly while you take center stage.

The future of work isn’t about doing more; it’s about doing what matters. And AI is here to help you make that shift.

Ready to delegate to AI and reclaim your time?

Ponder This

1. What’s one task you do daily that AI could handle for you?
2. How much more could you achieve if routine tasks were automated?
3. What would you do with an extra 10 hours a week?

Books/Newsletters

• Principles - Ray Dalio
• 1MW - Greg McKeown