A few years ago, Damien and I joined a business community (no, I won't be naming names here).

Remember cramming for exams with 5 different highlighters, piles of handwritten notes you can’t even read, and the panic of “What even is mitochondria?”

Sparked by a post from Linda Duffy on Typeshare.

She wrote:

Over time, we upgrade our lives without noticing. Luxuries become normal. Normal becomes essential.

Every mistake is a plot twist in disguise.

Opening PowerPoint, staring at the blank slide, and thinking, “Maybe I’ll just quit my job and become a goat farmer instead?” is not a goal you should be setting for yourself in your business.

You wouldn’t build a house with a paper cutter…so why are you trying to run your business with one AI tool?

“Sometimes when I consider what tremendous consequences come from little things….I am tempted to think…there are no little things.” - Bruce Barton

How many half-baked ideas are sitting in your notebook, scattered throughout the office on Post-It Notes or buried in a Google Doc titled “random stuff”, all waiting for “someday”?

I spent hours on a lead magnet that Damien eventually described as 'polished diarrhea’; I didn’t even make it to solid turd level.

Imagine promising something’s “free forever” and then sending a bill like a morally confused raccoon with Wi-Fi.