Stop Writing SOPs From Memory. Capture the Process
Most people hate writing SOPs (I actually love writing them….true story!). The blank page feels impossible. You know the process in your head, but turning it into a document that someone else can follow? Blech 🤮. That’s where projects stall.
Book Brew 193: Instagram Loved Us Most When We Left. Rude
Our most engaging Instagram post was the one we posted over a year ago announcing we were leaving the platform (read Book Brew 152 for details).
Patch Notes: Human Memory v12.6.0.14
Known Issues
- Bug: Users frequently overwrite "Objective Reality" with "Emotional Projection." This is a hardware limitation.
Before You Launch, Poke Holes in Your Offer
Launching something new? Don’t wait for customers to poke holes in it.
Book Brew 192: F*** off and Get Out! Yes, Gordon Ramsay Sits at My Council Table
A business owner in a local group once insisted that everyone in the world starts their calendar week on Sunday. She was equally certain that “next weekend” could only mean one thing and was not ambiguous.
Quadrupling Down on the Squishy Stuff
Damien and I are all in on AI. We teach it. We build courses on it. We know it is the future.
We also know what it lacks.
Give AI a Destination—and a Few Waypoints
Have you ever gotten into your car, typed nothing into the GPS, but still expected it to show you the way to somewhere useful? That’s how most people use AI chatbot tools like Gemini, Claude, or ChatGPT.
Book Brew 191: The Automation That Was Supposed to Save Me Time (And Absolutely Did Not)
I recently spent an embarrassing amount of time setting up an automation I was convinced would save me hours.
Adulthood's Overrated: Unleash Your Inner Kid
We're constantly pressured to "grow up" and be serious. But what if a richer life comes from staying playfully young at heart?
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