There is a concept in behavioral psychology called self-serving bias.

I spent close to a decade working for the National Recreation and Park Association, which meant spending a lot of time with the people who manage golf courses, you know, the ones dealing with irrigation systems, water bills, environmental compliance, and the unglamorous...

If you have ever watched a long-running soap opera fall apart (characters suddenly forgetting they were married, a dead villain inexplicably reappearing, a plot thread from three seasons ago contradicting everything that came after) you have witnessed what happens when a...

There is a game Paul Sheldon talks about in Misery that I find fascinating and think it is something we could use with AI.

Carol Ann Lloyd wrote something along the lines of "Conversational styles are like different types of jackets — choose the one that suits the situation."

There is a cognitive bias called the Curse of Knowledge.

Synthetic purpose is an idea that Justin Welsh wrote about a few weeks back and I haven't been able to stop thinking about.

You wouldn’t build a house with a paper cutter…so why are you trying to run your business with one AI tool?

I spent hours on a lead magnet that Damien eventually described as 'polished diarrhea’; I didn’t even make it to solid turd level.

Silence is a business decision. This company just didn't know they were making it.