If you are on a sales team or you have a business, then you know how often someone will have an issue with some aspect of your offer.  In some ways, dealing with objections is the job.  

The trend of sliding sales pitches into what was advertised as just “useful information” or “tips and tricks” has become frustrating. It is something I have been seeing more frequently in newsletters that I have signed up for, which now have more ads for their...

If you’ve figured out who your potential customers are then one of the next steps is to figure out what challenges they have.

You quit your job.  You started the business.  You did the market research.  You identified your avatar.  You created your product.  Now, all you have to do is sit back and collect your millions.