Not all audiences consume content the same way. Case in point, I prefer to read content (without the distraction of ads and moving objects), while Damien prefers to watch videos.

The deeper you dive into marketing, the more complex the terms can get. Let’s simplify some more for you!

Consistency  is key to staying top of mind, and a content calendar helps you plan and stay organized.

Did you know that over half of all web traffic comes from mobile devices? (you are probably reading this on a mobile device at this very moment!)

The more you know the language of marketing, the more confident you’ll feel navigating it. Here’s the next set of must-know terms.

Want to grow your social media following and engagement quickly? If done well, a giveaway can be a simple, cost-effective strategy.

The first email your subscribers receive sets the tone for your relationship. 

Feeling overwhelmed by marketing jargon? Here’s part two to level up your lingo.

If you run a business with a physical location, optimizing for local search is essential. 

Most visitors don’t convert on their first visit to your site—but that doesn’t mean they’re lost forever. Retargeting ads can help you re-engage these potential customers.