Marketing Quick Tips 33: Leverage the Power of Influencers

Looking to grow your brand’s visibility? Partnering with influencers can amplify your voice and introduce your products to new audiences.

Here’s how to do it right:

1. Set Clear Goals: Decide whether you’re aiming for more followers, engagement, or direct sales.
2. Start Small with Micro-Influencers: These creators (5K–50K followers) have a niche, engaged audiences, and are more affordable (see Marketing Quick Tips 28 on using social proof).
3. Collaborate Authentically: Let influencers showcase your product in their own unique voice—it’s more genuine and effective.

The right influencer can help your brand feel personal and relatable while reaching new heights.