Feeling overwhelmed by marketing jargon? Here’s part two to level up your lingo.

If you run a business with a physical location, optimizing for local search is essential. 

Most visitors don’t convert on their first visit to your site—but that doesn’t mean they’re lost forever. Retargeting ads can help you re-engage these potential customers.

Ever felt like marketers are speaking a different language? Understanding key terms can demystify the world of marketing and help you stay ahead.

A positive review can be as powerful as a personal recommendation. 

Reviews help build trust and credibility, especially for potential customers on the fence. But how do you encourage your audience to leave reviews?

When launching a new marketing idea, start small. 

Testing campaigns with a limited budget or audience lets you gauge what works before committing more resources.

You don’t have to go it alone in marketing. Partnering with complementary businesses can help you reach new audiences without heavy lifting.

Never assume your audience knows what to do next—tell them! 

A picture is worth a thousand words (I should know, being a professional photographer…), but a well-told story is priceless. Combine both by using visuals to tell your business story.

Not all content needs an expiration date. Evergreen content—posts that remain relevant over time—can drive traffic and engagement long after they’re published.