Marketing Quick Tips 35: Use Polls to Engage Your Audience

Want to make your audience feel involved? Polls are a simple, engaging way to boost interaction and gather insights.

How to use them effectively:

• Choose the Right Platform: Instagram Stories, LinkedIn, or Twitter/X all have easy poll features (see Marketing Quick Tips 8 for more on embracing platform-specific features like short-form videos).
• Keep It Relevant: Ask about topics that matter to your audience, such as “Which new flavor should we launch next?”
• Follow Up with Results: Share the outcomes and thank participants to show their input matters.

Polls don’t just spark engagement—they help you crowdsource ideas while building trust.