I realize this is ironic coming from me, one who doesn’t like to consume or make videos, but as a marketing strategy, it has become one of the most important aspects of reaching a broader audience.
Short-form videos, like Reels, TikToks, and YouTube Shorts, are dominating social media. They’re quick, engaging, and perfect for our short attention spans.
Use this format to showcase:
- Behind-the-scenes moments (BTS are super popular right now, especially for photographers)
- Quick tutorials
- Engaging trends that relate to your business
- Answer questions from your audience in a short Q&A format
- Repurposed content (see Marketing Quick Tips 6)
Keep videos short, snappy, and aligned with your business brand personality.
Don’t overthink production value—authenticity often beats perfection.
A smartphone, decent lighting, and a relatable idea are all you need to start.
Pro Tip: Add captions to make your videos accessible and capture viewers who watch without sound (like me!).
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