Marketing Quick Tips 6: Repurpose Content for Maximum Value

Creating content takes time and effort—why use it only once? 

Repurposing allows you to maximize the value of your content across different platforms.

1. Start by identifying high-performing content, like a popular blog post or a webinar. 
2. Break it into smaller pieces for different platforms. 
   1. For example, turn key points from a blog post into an infographic for Instagram, or summarize a webinar into a series of tweets.
3. You can also compile several smaller pieces into a larger format, like an eBook or a guide. 

Repurposing not only saves time but ensures your audience encounters your message in various formats, increasing its impact.  Alex Hormozi has a great short video on this concept.

Remember, consistency matters (see Marketing Quick Tips 5)! While you adapt the format, ensure the tone and branding stay true to your original piece.