Do vanity metrics serve any purpose?

A really common question that we get is - How can I/we use AI Tools as a (blank)?

In Book Brew 90, we outlined our funny but eye-opening Facebook jail experience.  

Let me tell you of my tale of Facebook jail.

Never assume your audience knows what to do next—tell them! 

A picture is worth a thousand words (I should know, being a professional photographer…), but a well-told story is priceless. Combine both by using visuals to tell your business story.

I realize this is ironic coming from me, one who doesn’t like to consume or make videos, but as a marketing strategy, it has become one of the most important aspects of reaching a broader audience.

When it comes to marketing, your existing audience is your biggest asset. Instead of focusing on reaching new people right away, invest time in building stronger connections with the followers, customers, or email subscribers you already have.

Creating content takes time and effort—why use it only once? 

Repurposing allows you to maximize the value of your content across different platforms.

Your business brand should be like a good friend—reliable, recognizable, and consistent. When your audience sees your content, they should instantly know it’s yours.