Social media isn’t just for engagement; it’s a powerful sales channel. 

In Part 1, we talked about the long game of learning —one that requires patience, discomfort, and persistence. But here’s the thing: it’s not just about learning. It’s about ownership.

Do vanity metrics serve any purpose?

A really common question that we get is - How can I/we use AI Tools as a (blank)?

In Book Brew 90, we outlined our funny but eye-opening Facebook jail experience.  

Let me tell you of my tale of Facebook jail.

Never assume your audience knows what to do next—tell them! 

A picture is worth a thousand words (I should know, being a professional photographer…), but a well-told story is priceless. Combine both by using visuals to tell your business story.

I realize this is ironic coming from me, one who doesn’t like to consume or make videos, but as a marketing strategy, it has become one of the most important aspects of reaching a broader audience.

When it comes to marketing, your existing audience is your biggest asset. Instead of focusing on reaching new people right away, invest time in building stronger connections with the followers, customers, or email subscribers you already have.