If you feel overwhelmed by all the AI tools out there, congratulations…you’re paying attention. It’s like walking into a 1990s Blockbuster. So many choices, so little time before someone charges you late fees for Twister and Jurassic Park.
Synthetic purpose is an idea that Justin Welsh wrote about a few weeks back and I haven't been able to stop thinking about.
A few years ago, Damien and I joined a business community (no, I won't be naming names here).
Remember cramming for exams with 5 different highlighters, piles of handwritten notes you can’t even read, and the panic of “What even is mitochondria?”
Sparked by a post from Linda Duffy on Typeshare.
She wrote:
Over time, we upgrade our lives without noticing. Luxuries become normal. Normal becomes essential.
You wouldn’t build a house with a paper cutter…so why are you trying to run your business with one AI tool?
“Sometimes when I consider what tremendous consequences come from little things….I am tempted to think…there are no little things.” - Bruce Barton
I spent hours on a lead magnet that Damien eventually described as 'polished diarrhea’; I didn’t even make it to solid turd level.
Imagine promising something’s “free forever” and then sending a bill like a morally confused raccoon with Wi-Fi.
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