Book Brew 141: The Weird Quirk That Gives Away AI Writing
Everyone thinks they know how to spot AI writing, but they’re looking in the wrong place.
Book Brew 140: Emojis Are Not Bullet Points: What Screen Readers Actually Say (And Why It Matters)
Have you ever heard someone say out loud, “Blue circle. Trees are good”? That’s what your emoji-filled content sounds like to someone using a screen reader.
ChatGPT Writing Tips for Humans Who Hate Robotic Emails
If ChatGPT were a new hire, it would be that overly formal coworker who starts every freakin email with “Per my last email…..” and thinks “Best regards” is edgy. Here’s how you can start by fixing that.
Book Brew 138: Proving You’re Human with Grammarly
In our current world, where most people think AI is writing everything, how do you prove your words are your own?
AI Quick Tips 112: Get some Copywriting help with this FREE prompt
Instead of starting with the blank page that we all dread, use this prompt to get some ideas and then adjust them for your brand -
Content Creation Framework Series - The 4P Approach
The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.
The 4 P's are:
Content Creation Framework Series - AIDA
The AIDA framework can be used to guide a prospect from not knowing about you (cold lead) through making a purchase (conversion).
“AIDA” is an acronym that represents the four stages:
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