Content Creation Framework Series - The 4P Approach
The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.
The 4 P's are:
The 4P Approach is a decades-old copywriting framework that can easily be applied to audio and video content.
The 4 P's are:
The AIDA framework can be used to guide a prospect from not knowing about you (cold lead) through making a purchase (conversion).
“AIDA” is an acronym that represents the four stages:
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