Your customers are your best resource for improvement.
- Run Surveys: Use tools like SurveyMonkey or Slido to ask for honest opinions.
- Monitor Reviews: Identify recurring praises or complaints on platforms like Yelp or Google (see Marketing Quick Tips 16 on encouraging reviews).
- Create a Feedback Loop: Share changes made based on feedback to show customers they’re heard.
Pro Tip: When seeking input, ask for advice instead of feedback. According to Robert Cialdini, this subtle shift frames your customers as collaborators rather than critics. It creates a sense of partnership, encouraging constructive suggestions and building goodwill.
Listening to your audience builds trust and helps you refine your offerings.
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