Connecting with niche communities helps you build deeper relationships with highly engaged audiences.

Ready for the fifth set of marketing buzzwords? 

Seeing others enjoy and recommend your product can nudge potential customers toward a purchase. Social proof builds credibility and shows that your business delivers on its promises.

Not all audiences consume content the same way. Case in point, I prefer to read content (without the distraction of ads and moving objects), while Damien prefers to watch videos.

The deeper you dive into marketing, the more complex the terms can get. Let’s simplify some more for you!

Consistency  is key to staying top of mind, and a content calendar helps you plan and stay organized.

Did you know that over half of all web traffic comes from mobile devices? (you are probably reading this on a mobile device at this very moment!)

The more you know the language of marketing, the more confident you’ll feel navigating it. Here’s the next set of must-know terms.

Want to grow your social media following and engagement quickly? If done well, a giveaway can be a simple, cost-effective strategy.

The first email your subscribers receive sets the tone for your relationship.