Marketing Quick Tips 55: Decode Marketing Buzzwords - Part VII

Marketing speak can get overwhelming fast. 

Here’s your latest round of simplified buzzwords.

1. Phygital -  A hybrid of physical and digital experiences.
   Example: In-store kiosks let customers browse online inventory.
   
   
2. Hyper-Personalization -  Using AI and real-time data to deliver laser-targeted messages.
   Try it: Dynamic product recommendations on your homepage.
   
   
3. Zero-Click Searches -  When users get answers straight from the search results, no clicks needed.
   Tip: Use clear, structured FAQs and schema markup.
   
   
4. Owned Media -  Any digital asset your brand controls—website, email list, blog.
   Reminder: Prioritize this over chasing algorithm updates.
   
   
5. Lead Scoring -  Assigning value to leads based on their actions (like clicks or downloads).
   Tool: HubSpot or Zoho CRM can automate this.
   
   

Learning the lingo helps you navigate strategies and tools more confidently. Keep building that vocabulary!