When launching a new marketing idea, start small. 

Testing campaigns with a limited budget or audience lets you gauge what works before committing more resources.

You don’t have to go it alone in marketing. Partnering with complementary businesses can help you reach new audiences without heavy lifting.

Never assume your audience knows what to do next—tell them! 

A picture is worth a thousand words (I should know, being a professional photographer…), but a well-told story is priceless. Combine both by using visuals to tell your business story.

Not all content needs an expiration date. Evergreen content—posts that remain relevant over time—can drive traffic and engagement long after they’re published.

Flying blind in marketing is a recipe for wasted effort - it’s not like flying IFR. 

Not all email subscribers are the same—so why treat them that way? 

I realize this is ironic coming from me, one who doesn’t like to consume or make videos, but as a marketing strategy, it has become one of the most important aspects of reaching a broader audience.

When it comes to marketing, your existing audience is your biggest asset. Instead of focusing on reaching new people right away, invest time in building stronger connections with the followers, customers, or email subscribers you already have.

Creating content takes time and effort—why use it only once? 

Repurposing allows you to maximize the value of your content across different platforms.