Not all email subscribers are the same—so why treat them that way? 

I realize this is ironic coming from me, one who doesn’t like to consume or make videos, but as a marketing strategy, it has become one of the most important aspects of reaching a broader audience.

When it comes to marketing, your existing audience is your biggest asset. Instead of focusing on reaching new people right away, invest time in building stronger connections with the followers, customers, or email subscribers you already have.

Creating content takes time and effort—why use it only once? 

Repurposing allows you to maximize the value of your content across different platforms.

Your business brand should be like a good friend—reliable, recognizable, and consistent. When your audience sees your content, they should instantly know it’s yours.

Not sure whether your audience prefers funny memes or heartfelt quotes? Try A/B testing.

Imagine overhearing a conversation about your business in a coffee shop. Social listening is the digital equivalent of this but with superpowers.

Ever feel like you’re shouting into the void on social media? Timing might be the issue. Posting when your audience is most active can significantly boost visibility and engagement.

User-Generated Content (UGC) is like word-of-mouth marketing with a digital twist. It's authentic, relatable, and builds trust. But how do you get your audience to create it?

A friend and mentor recently died, after what his daughter described as a long illness. I had no idea he was sick.  Reading the post from his daughter got me thinking - why do we retreat behind closed curtains and doors, withdraw from society, and go dark when we become ill?