Not sure whether your audience prefers funny memes or heartfelt quotes? Try A/B testing.

Imagine overhearing a conversation about your business in a coffee shop. Social listening is the digital equivalent of this but with superpowers.

Ever feel like you’re shouting into the void on social media? Timing might be the issue. Posting when your audience is most active can significantly boost visibility and engagement.

User-Generated Content (UGC) is like word-of-mouth marketing with a digital twist. It's authentic, relatable, and builds trust. But how do you get your audience to create it?

A friend and mentor recently died, after what his daughter described as a long illness. I had no idea he was sick.  Reading the post from his daughter got me thinking - why do we retreat behind closed curtains and doors, withdraw from society, and go dark when we become ill?

We have been having an interesting debate over the two weeks or so since I saw what I initially thought was a simple post in a Facebook networking group. The post asked the group about their thoughts on the thumbs-up emoji (👍) and if they felt it to be okay in business...

In some random conversation we had yesterday, the topic of reading literacy levels in this country came up. Current stats show that about 20% of adults are illiterate, and about 55% read below a 6th-grade level. Damien and I have discussed the marketing messages we put out...

What used to be an occasional conversation between Damien and me is an almost daily one now (I have even touched upon it in three different posts: Book Brew 33, Book Brew 66, Book Brew 77.) There appears to be a growing issue with people not acknowledging others - whether...

There seems to be an increasing divide amongst so many different groups. This group is for women only; that group is for C-Suite executives only; the other group is for people in this town only; and so on. While I recognize that there is a place for creating community...

How often do we sharpen our saws?  I know for me, it isn’t often enough and I have the bad habit of continuing to push myself when my body is screaming for rest.