Book Brew 130: You Said It. Now Do It.

“Reputation is the cornerstone of power.” - Robert Greene

Lately, we’ve had a series of negative experiences with businesses that couldn’t do one simple thing: keep their word.

And when that happens? It doesn’t just disappoint, it destroys trust. 

In business, your reputation is your currency. Every broken promise chips away at it.

“Integrity is keeping promises and fulfilling expectations.” - Stephen Covey

Say What You Mean. Mean What You Say.

“Be impeccable with your word. Speak with integrity. Say only what you mean.” - Don Miguel Ruiz

I won’t overcomplicate this.

If you want your audience, customers, or clients to trust you, follow through. Period.

If you say you’ll:

• Send a newsletter every month—send it.
• Deliver X service for 12 months—don’t reduce it at month 6.
• Keep your community free—don’t walk that back.
• Offer a “lifetime” rate—honor it like a contract.
• Meet at 9:00 AM—be there.
  
  

Integrity doesn’t cost anything, but a lack of it will cost you everything.

Ponder This

1. Where in your business are your words writing checks your actions aren’t cashing?
2. If someone reviewed your last 10 promises, how many would be fulfilled?
3. What would change if you treated every promise like a public agreement?

Books

• The 48 Laws of Power – Robert Greene
• The Four Agreements – Don Miguel Ruiz
• The 7 Habits of Highly Effective People – Stephen Covey