Thoughts Brewing Blog

Book Brew 133: Instant Gratification Is a Scam (And Your Habits Know It)

Written by Danielle Price Griffin | Aug 25, 2025 12:00:00 PM

"If you’re not willing to start with small, embarrassing steps, you’ll never make it to the big, impressive ones." -  Ryan Holiday


Moving the needle just a lil bit…that’s all it takes each day.  It doesn’t need to be big leaps or huge sales every day.  Just small consistent steps are what moves that needle.


The Lie of Instant Gratification

"Most people overestimate what they can do in a day and underestimate what they can do in a year." - Brian Tracy


You have been lied to.  Not by, like, an evil villain in a movie or anything, but by your own brain, which is wired like Jesse Pinkman in Breaking Bad for the dopamine hits and fast results.  


We expect the scale to drop the second we put down the double fist of Middleswarth BBQ potato chips and Breyer’s Mint Chocolate Chip ice cream. 


We want that email campaign we “wrote” with a bad prompt in ChatGPT to convert instantly.  


But progress doesn’t play like that.  It prefers to be more like Droopy Dog than Speedy Gonzales.


When a Coffee Filter Becomes a Life Lesson

A few years ago I switched from disposable coffee filters to cloth, reusable ones.  They are supposed to last about a year before it is recommended you change it out for a new one.  I recently changed out my current set and was struck by how different the new one is compared to the one I had been using every day.  


The color had changed, drastically.  The size had changed so much I thought maybe I bought the wrong ones as a replacement.  The change was just so insidious I never noticed until I stopped to compare them side-by-side a year later.


You Can’t Spot Growth While You’re In It

“Good leadership is like exercise.  We do not see improvement to our bodies with day-to-day comparisons.  In fact, if we only compare how our bodies look on a given day to the previous day, we’ll think our efforts had been wasted.  It's only when we compare pictures of ourselves over a period of weeks or months that we can see a stark difference.  The impact of leadership is also best guided over time.” - Simon Sinek


See, when there are “in it” every day doing the thing, we don’t realize the tiny progress steps we are making towards our goal.  It isn’t until we stop looking for the improvement every day and start looking at the progress a month, a quarter, a year later that we can actually see the results.



Habits Are Sneaky Builders

This is why those small habits are so important.  

  • Write every day - even if it is just a sentence.
  • Stretch every day - even if it is just your neck.
  • Be grateful every day - even if it is just for the fact you woke up.

"Habits are the compound interest of self-improvement." -  James Clear

Like grains of sand in an hourglass, your small habits build upon each other until they are no longer just one grain of sand you can barely see, but an entire mound that is hard to miss. 



AI Habit Hack: Let ChatGPT Be Your Tiny Habit Buddy

Need help building a daily writing or activity habit, but your brain would rather scroll TikTok and eat Apple Jacks for dinner?


Here is a super simple ChatGPT prompt to turn a 3-minute habit into long-term habit momentum:

  1. Open a new chat in ChatGPT
  2. Tell it: “I want to use this thread daily. Each day, you’ll ask me 3 questions to build a habit in [list your habit]. Keep it casual, short, and encouraging. Let’s start now.”
  3. Then, every day, open that chat and tell it: “Okay, it’s a new day.. Ask me the 3 questions.”
  4. Answer each question, but don’t worry about structure or grammar.  
  5. Repeat each day.

Some Daily Question Options From Your In-house Questionologist:

  • What’s one thing you are genuinely proud of from yesterday?
  • What’s one task you can do today that won’t destroy your soul?
  • What sentence would you write if no one had to read it?
  • Who or what is living rent-free in your brain right now?
  • Where do you need to delegate, pause, or push?
  • What’s one thing that doesn’t suck right now?

Why This Works:

  • No blank page syndrome
  • Low-effort
  • High payoff
  • Builds reflection, gratitude, and momentum
  • You now have an accountability partner

“Every choice is a brushstroke.  No single stroke creates a masterpiece, but eventually the portrait emerges.”  - Shane Parrish



Ponder This

  1. What "coffee filter" in your life might be changing every day without you realizing it?
  2. Where have you been chasing quick wins instead of building steady momentum?
  3. What’s one ridiculously small habit you could start today and actually stick to for a year?

Books/Newsletters

  • Leaders Eat Last - Simon Sinek
  • Ego Is the Enemy - Ryan Holiday
  • Get It Done Now! - Brian Tracy
  • Atomic Habits - James Clear
  • Brain Food - Shane Parrish