I’ve recently watched several interviews with Justin Welsh.
Here are some of his tips on how to grow your LinkedIn audience.
Consistently comment on popular profiles
- Find popular people in a space that you care about
- Message them directly and find out when they post
- Be the first to comment on their posts
- Show up under big accounts
Follow a structured framework for your posts
- First line is the “scroll stopper”
- Write something that will be interesting enough to your avatar that they stop scrolling and read the next line
- Second line is the “validator”
- This validates the first line
- Again, this must be interesting enough to the reader to make them keep reading
- Third line is the “hook”
- Keep the momentum
- Make them want to click to read the rest of your post
- Don’t promise something that you don’t deliver later (loses trust)
- Add a TL:DR or recap
- Some people will only read this
- A well written recap could still get people interested enough to follow you
- End with a “call to conversation”
- Usually a question to the audience
- Can be anything that encourages conversations in the comments
Use a content matrix
- Create a spreadsheet
- List topics that you like to create content about in the first column
- List writing structures/styles as the other column headings
- I.e. observation, motivational, actionable, listicle, contrarian, etc.
- Match random topics and styles
- Create titles/headings
- Create content
- Use templates if you have them (make them if you don’t…and then use them)