---
title: How to Increase Your Reach on LinkedIn
description: Learn how to increase your reach on LinkedIn with tips from Justin Welsh. Discover strategies like engaging with popular profiles, using a structured framework for posts, and creating a content matrix for effective content creation.
image: https://thoughtsbrewing.com/hubfs/LinkedIn%20Increased%20Reach.jpg
---

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# How to Increase Your Reach on LinkedIn

 April 12, 2024

![Picture of Damien Griffin](https://app.hubspot.com/settings/avatar/20cb51297a34e5d5d7c3362ec1fae755) [Damien Griffin](https://thoughtsbrewing.com/blog/author/damien)

![](https://thoughtsbrewing.com/hubfs/LinkedIn%20Increased%20Reach.jpg)

I’ve recently watched several interviews with Justin Welsh.

Here are some of his tips on how to grow your LinkedIn audience.

## Consistently comment on popular profiles

- Find popular people in a space that you care about
- Message them directly and find out when they post
- Be the first to comment on their posts
- Show up under big accounts

## Follow a structured framework for your posts

- First line is the “scroll stopper” 
    - Write something that will be interesting enough to your avatar that they stop scrolling and read the next line
- Second line is the “validator” 
    - This validates the first line
    - Again, this must be interesting enough to the reader to make them keep reading
- Third line is the “hook” 
    - Keep the momentum
    - Make them want to click to read the rest of your post
    - Don’t promise something that you don’t deliver later (loses trust)
- Add a TL:DR or recap 
    - Some people will only read this
    - A well written recap could still get people interested enough to follow you
- End with a “call to conversation” 
    - Usually a question to the audience
    - Can be anything that encourages conversations in the comments

## Use a content matrix

- Create a spreadsheet
- List topics that you like to create content about in the first column
- List writing structures/styles as the other column headings 
    - I.e. observation, motivational, actionable, listicle, contrarian, etc.
- Match random topics and styles
- Create titles/headings
- Create content 
    - Use templates if you have them (make them if you don’t…and then use them)

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[Business Development](https://thoughtsbrewing.com/blog/tag/business-development), [Social Media](https://thoughtsbrewing.com/blog/tag/social-media)

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