You don’t have to go it alone in marketing. Partnering with complementary businesses can help you reach new audiences without heavy lifting.
Look for businesses that share your values but aren’t direct competitors.
For example, a fitness studio might partner with a health food store for a joint giveaway or co-branded content.
Collaborations benefit both parties, expanding reach while offering value to both audiences.
Start small with cross-promotions or shoutouts, then build toward larger initiatives like events or campaigns. Be sure to review your analytics to see what works and what needs to be tweaked (see more on Marketing Quick Tips 10).
Together, you can achieve more than you would solo.