Marketing Quick Tips 16: Encourage Reviews to Build Credibility

A positive review can be as powerful as a personal recommendation. 

Reviews help build trust and credibility, especially for potential customers on the fence. But how do you encourage your audience to leave reviews?

1. Make It Easy: Send a follow-up email after a purchase with a direct link to your review page. Tools like Trustpilot or Google My Business offer easy integration.
2. Ask at the Right Time: Reach out when customers are most likely to feel satisfied—right after they’ve received your product or service. 
3. Showcase Reviews: Share testimonials on your social media or website to inspire others to leave their own.

While building up this social proof, be sure you do it legitimately and honestly—Book Brew 80 details how fake reviews can backfire and lead to fines.

The key is to prioritize authenticity. Genuine feedback, even if mixed, strengthens your brand's reliability.