Feeling overwhelmed by marketing jargon? Here’s part two to level up your lingo.
Terms to Know:
- SEO (Search Engine Optimization):
A strategy to improve your website’s visibility on search engines like Google. Tools like SEMrush or Moz help identify keywords to target.
- SERP (Search Engine Results Page):
The page displayed by search engines when you type in a query. Appearing at the top of a SERP is the ultimate SEO goal.
- KPI (Key Performance Indicator):
Metrics that show whether your marketing efforts are effective. Examples include traffic, CTR, and conversion rates.
- Impressions:
The number of times your content is displayed, regardless of whether it’s clicked. High impressions signal strong visibility.
- Lead Generation:
The process of attracting and converting strangers into potential customers through strategies like email signups or gated content.
Master these terms, and you’ll decode the marketing playbook in no time!