The first email your subscribers receive sets the tone for your relationship.
A welcome series is your chance to make a lasting impression.
- Start with a Warm Welcome: Introduce your business and thank them for joining.
- Provide Value: Offer a freebie, discount, or exclusive (and useful!) content to show appreciation.
- Tell Your Story: Share what makes your business unique, building a personal connection.
- Avoid Selling: Resist the urge to push products or services immediately. Focus on building trust by providing value first (see #2 above).
Automation tools like Mailchimp or Klaviyo make it easy to set up a series that runs on autopilot.
A great welcome builds trust and engagement right from the start.