The deeper you dive into marketing, the more complex the terms can get. Let’s simplify some more for you!
Terms to Know:
- CTA (Call to Action):
A prompt encouraging users to take a specific action, like “Sign up now!” Clear CTAs improve engagement and conversions.
- Content Marketing:
Creating and sharing valuable content to attract and retain an audience. Think blogs, videos, and infographics.
- Native Advertising:
Paid ads that blend seamlessly into the platform’s content. Examples include sponsored posts on Instagram or articles on news websites.
- Remarketing:
Similar to retargeting, this involves re-engaging users through email or ads after an initial interaction.
- Churn Rate:
The percentage of customers who stop doing business with you during a specific time frame. Reducing churn increases profitability.
Armed with these terms, you’re building a rock-solid marketing foundation!