Old content can still deliver value with a little polishing! Updating existing posts or pages can boost your SEO and engagement.
- Audit Your Content: Identify underperforming posts with potential (use tools like Google Analytics).
- Add New Insights: Incorporate recent statistics, examples, or trends to keep it relevant.
- Improve Readability: Break up text with headers, images, or bullet points.
- Reshare Strategically: Schedule the updated content on social media or newsletters to re-engage your audience.
Refreshing content saves time while delivering fresh value to your audience. (See Marketing Quick Tips 10 for using analytics effectively!)