Tired of low open and click rates? Interactive emails might be your new secret weapon.
Instead of static newsletters, try including polls, image carousels, countdown timers, or quizzes.
These elements don’t just look cool—they invite action, which means higher engagement.
Why It Works
- They encourage your recipients to engage directly within the email.
- They can increase click-through rates -> which leads to increased time spent reading.
- They provide a more dynamic and personalized experience.
Tools to Try
- Litmus for testing interactivity across platforms.
- Stripo for drag-and-drop interactive email templates.
- Campaign Monitor for behavior-triggered interactive content.
Start small with a quiz or poll and watch how it impacts engagement!