Dan Henry quotes

“Figure out how to be yourself to get attention.”

“There is only so much that can be said about anything.”

“Everybody can’t listen to/learn from everybody.”

“If you are not terrible at what you do and are able to get attention, you can make a lot of money.”

“Focus on making things good enough and then be SEEN.”

“Most people don’t buy because they are confused (if they understood they would buy).”

“ACES Framework

• Attention - Do something to get attention
• Conversation - Take the attention and create a conversation (connects with them and opens them up to giving you more attention)
• Education - Teach them what they need to know to reduce confusion (around your product or service)
• Sale - Asking for the sale is easier after you’ve done the other 3 pieces.”

“Discounts create more doubts than sales.”