“Figure out how to be yourself to get attention.”
“There is only so much that can be said about anything.”
“Everybody can’t listen to/learn from everybody.”
“If you are not terrible at what you do and are able to get attention, you can make a lot of money.”
“Focus on making things good enough and then be SEEN.”
“Most people don’t buy because they are confused (if they understood they would buy).”
“ACES Framework
- Attention - Do something to get attention
- Conversation - Take the attention and create a conversation (connects with them and opens them up to giving you more attention)
- Education - Teach them what they need to know to reduce confusion (around your product or service)
- Sale - Asking for the sale is easier after you’ve done the other 3 pieces.”
“Discounts create more doubts than sales.”
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