Book Brew 157: Why Your Readers are Ghosting Your Best Work

There has been this whole energy around TL;DR (too long, didn’t read) for a while now.  It feels like everyone wants the quick fix.  The magic pill.  The instant answer.  The summary of the book/video/article.

Stop Writing Novels No One Asked For

“Be as brief as useful.” - Seth Godin

It got me thinking, rather than writing a novel of a post/article and then adding a TL;DR at the end, why don’t writers just make a SETR (short-enough to read) version? Why not lead with the thing people seem to actually want?

In line with that, I end this post.  You’re welcome.

Ponder This

1. When was the last time you actually finished a 2,000-word "how-to" guide?
2. If you could delete 50% of your last email and still be understood, why haven't you?
3. What is the one thing your audience actually needs to know right now?

Books/Newsletters

• Seth’s Blog - Seth Godin