There has been this whole energy around TL;DR (too long, didn’t read) for a while now. It feels like everyone wants the quick fix. The magic pill. The instant answer. The summary of the book/video/article.
Stop Writing Novels No One Asked For
“Be as brief as useful.” - Seth Godin
It got me thinking, rather than writing a novel of a post/article and then adding a TL;DR at the end, why don’t writers just make a SETR (short-enough to read) version? Why not lead with the thing people seem to actually want?
In line with that, I end this post. You’re welcome.
Ponder This
- When was the last time you actually finished a 2,000-word "how-to" guide?
- If you could delete 50% of your last email and still be understood, why haven't you?
- What is the one thing your audience actually needs to know right now?
Books/Newsletters
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