Thoughts Brewing Blog

Innovation Is Messy (And That’s the Point)

Written by Danielle Price Griffin | Sep 12, 2025 7:15:00 PM

We didn’t wake up one day and decide, “Let’s be innovators.”
Most days it looked more like:

  • Scribbling a half-baked idea on a sticky note
  • Testing it with a brave client who was willing to experiment
  • Tweaking, reworking, and laughing at what didn’t work
  • The occasional donkey cuddle

That’s what innovation feels like, less lightning bolt, more compost. You pile on experiments, you let them brew, and something useful grows.

Being nominated for the Innovator Award at the B.O.L.D. Moves Conference is a reminder that the messy middle matters. 

If you’ve ever believed in building something imperfect but worth it, then you already get it.

Community votes help decide the winner, and you can cast one each week.  

Vote here

Thanks for cheering us on while we keep experimenting in public.