Most visitors don’t convert on their first visit to your site—but that doesn’t mean they’re lost forever. Retargeting ads can help you re-engage these potential customers.
- Set Up Retargeting Pixels: Platforms like Facebook Ads and Google Ads make it easy to install tracking pixels.
- Segment Your Audience: Create different ads for people who browsed products, added items to their cart, or visited your contact page.
- Craft Compelling Ads: Use personalized messaging, like “Still thinking about this item?” paired with a discount code.
Retargeting keeps your brand top-of-mind and nudges hesitant buyers toward action.